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it's often easier than cold turkey quitting cigarettes.

These approaches address the root causes of stress rather than masking symptoms, often leading to more sustainable long-term benefits

A lot of the other companies in this space are leaning into this kind of negative or cheeky messaging or their brand is a bit intimidating. Both founders used Nicorette when trying to quit but had the same issues understanding the dosing instructions and felt embarrassed carrying the product with them

Cost-effectiveness of community-based tobacco dependence treatment interventions: initial findings of a systematic review

PMID 35863765